AlleyWatch Floyd Floyd is a direct to consumer furniture brand that changes the way people consume, keep, and enjoy their furniture. Founded by Alexander O’Dell and Kyle Hoff in 2013, Floyd is backed by investors that include Walden Ventures, JP Morgan, Endeavor Catalyst, Brand Foundry Ventures, and Beringea and is headquartered in Detroit. FOUNDED:2013 FOUNDERS:Alexander O'Dell, Kyle Hoff