Companies such as HUL, ITC, Marico, Dabur, and Godrej Consumer Products said urban markets continued their moderate growth, while consumer demand from rural India remained subdued even as they expect an improvement in coming quarters. Moreover, the late arrival of winter also impacted the pickup of relevant products such as lotions, oils and creams. Hindustan Unilever (HUL) reported a muted growth in consolidated net profit at Rs 2,508 crore and its sales were marginally down to Rs 15,259 crore.