Focused Design: A Better Fit For the Modern Customer Ed Boyd (ward), VP of Design, Dell Ed Boyd (ward), VP of Design, Dell At this moment, there are two primary factors driving the latest developments in enterprise technology landscape. First, there is a need for information in places that we wouldn’t have dreamed of 10 years ago. Second, there’s been a realization that enterprise technology users want form and function. They’re fully accustomed to sleek and intuitive products that they use at home or carry with them. Millennials have grown up in a world where products like this are the norm. For them, normal also means knowing where products come from with an eye toward where they go after they’re no longer useful.