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For brands, building partnerships with consumers to get thro
For brands, building partnerships with consumers to get thro
For brands, building partnerships with consumers to get through tough times will be key to forging strong loyalties for the long term: Murtaza Bakir, Mintel
For brands, building partnerships with consumers to get through tough times will be key to forging strong loyalties for the long term: Murtaza Bakir, Mintel
Business Insider India
08-02-2021
Samarpita Banerjee
© Pixabay
For brands, building partnerships with consumers to get through tough times will be key to forging strong loyalties for the long term: Murtaza Bakir, Mintel
The pandemic has had a profound impact on consumer behaviour. While some changes were short-terms, there are a few changes that are here to stay.
In this new world order, the consumer will be more cautious, as well as demanding.
Murtaza Bakir, Country Manager for Mintel in India & Sri Lanka walks us through some of the changes in consumer behaviour and how brands can keep up.As the world starts to pivot, slowly, towards a recovery mode, one thing is for certain, the impact that the pandemic has had on the way we live, buy, travel, work and consume is huge. While some of these changes might have been short-term, limited to when we were completely stuck at home, there might be some changes that are here to stay.
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