For Mitsubishi, slow and steady wins the race as it debuts t

For Mitsubishi, slow and steady wins the race as it debuts the redesigned Eclipse Cross


The Globe and Mail
Published December 15, 2020
John Murphy/Courtesy of manufacturer
There are only five vehicles in Mitsubishi’s Canadian line-up, but they’ll all be changing in the next few months. We’ve already seen the redesigns of the little Mirage and the top-selling RVR compact SUV, as well as a new powertrain for the Outlander Plug-in Hybrid. Now, the Japanese company has released details of the next edition of the Eclipse Cross crossover that will come to showrooms this winter, and then there’ll be a new generation of the larger Outlander SUV in the spring.
“We’re small, but we can win the market,” says Juyu Jeon, President of Mitsubishi Motor Sales of Canada. “This is not a sprint – this is a marathon.”

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