Ford Becomes an Unlikely Tech Darling FILE PHOTO: Ford logo is pictured at the 2019 Frankfurt Motor Show (IAA) in Frankfurt, Germany September 10, 2019. REUTERS/Wolfgang Rattay/File Photo (REUTERS) . Updated: 07 Feb 2021, 11:13 AM IST The Wall Street Journal New Chief Executive Jim Farley wants to invest more aggressively in electric vehicles, but he still hasn’t fixed Ford’s combustion-engine business Share Via Read Full Story Ford is embracing digital technology, and talking about it loudly, in an effort to catch up with both Tesla and General Motors. The new approach is boosting the stock, but rising expectations don’t come for free.