Forget Robinhood! Canada’s Version Is Much Better Image source: Getty Images Trading platform Robinhood gave potential investors a glimpse under the hood yesterday. The Menlo Park-based company filed an S-1 with the Securities Exchange Commission (SEC) in preparation for an initial public offering. The filing had plenty of interesting details that paint a picture of the modern investment landscape. But they also show the pitfalls of this business model and perhaps highlight why Robinhood’s Canadian rival Wealthsimple is a much better bet. Here’s a closer look. Robinhood’s success At first glance, Robinhood seems like the perfect investment opportunity. The company was one of the first stock trading platforms to cut its fees to zero, which helped it gain a foothold with millennial and Gen Z traders. Now, with crypto trading, gamification, and influencer marketing, the company has cemented its position as the prime financial services provider to increasingly wealthy young traders.