Get to Work By Kim Thompson on February 12, 2021 at 8:30 AM Shutterstock photo People often confuse networking as a one-time activity that starts when you need something and ends when the goal is reached. Grant it that is the stereotypical form of networking that might last for a brief moment but leaves no room for a long-term relationship built on exchanging support. When networking is viewed as sudden spurts of activity such as participating through online group meetings, calling colleagues, and talking about your career goals, it tends to send a perception of being insincere with a self-focused objective. Lose the mindset that networking relationships are only for job searching. They are resources for building expertise and brainstorming ideas with those you trust, bringing an outside perspective.