challenge harmful, cliched stereotypes that have persisted for decades. According to Visual GPS, an iStock research initiative, 68% of all respondents say it's important to them that the companies they buy from celebrate diversity of all kinds and 76% of GenZ and Millennials agree with this statement. To explore empowering imagery and footage that promote realness and celebrate our unique differences, visit: https://www.istockphoto.com/diversity "Our research clearly shows that people want to see diversity and inclusion in the visuals and brand communications that surround them," said Claudia Marks, Senior Art Director, iStock. "It also shows that they respond positively and in-kind, supporting brands that emphasize diversity and inclusion via their spending power."