Freddy's COO: 'You can go your own way' Scott Redler, co-founder and COO of Freddy’s Frozen Custard & Steakburgers, reveals that although the chain has never strayed from the "Freddy's Way," it has made a variety of changes over the years, including a recent merger and focusing on off-premise dining amid the pandemic. Photo provided. By Scott Redler, co-founder and COO, Freddy's Frozen Custard & Steakburgers As a leader, you're often faced with hard decisions and unexpected obstacles that can't be planned for. The past 12 months have challenged our industry across the board and it's safe to say that each and every leader was forced to make timely decisions that will no doubt impact the future of their brand for better or worse.