Julie Sherwood Messenger Post Media GORHAM â Selling flares for the annual Ring of Fire used to be a fundraiser for the Canandaigua Lake Watershed Association. In 2017, the organization decided that selling the chemical-laden pyrotechnics that light up the shoreline around the lake by the thousands each year didnât smell right for an organization dedicated to lake health. Problem was, putting an end to the fundraiser didnât put an end to sales. There are still plenty of places to buy the chemical road flares that sizzle, fizzle and light up the shoreline with a fiery glow for the annual end-of-summer celebration.