From innerwear to books, grocery app Grofers aspires to sell

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Known for grocery delivery, Grofers looks to become an all-rounder ecommerce platform, to rival Amazon, Flipkart, Licious, Myntra.
Wouldn’t it be a surprise if your local
kirana started selling refrigerators alongside its usual staples and FMCG stock? As outlandish as it may sound, the scenario is a reality in the world of e-commerce. Grocery delivery platform Grofers is expanding into newer categories.
Apart from the usual staples, FMCG and fruits/vegetables, Grofers has started selling, apparel, home décor, consumers durables, toys and books. The new sections on Grofers include fashion and lifestyle; home accessories; appliances; books, stationery, toys and games; home furnishing and décor.

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