Close Authorship Despite how turbulent 2020 turned out to be, circular pioneers did not waver in their ambitions. Inter IKEA Group completed over 9,500 circular assessments of their products and used 98 percent sustainably sourced wood. Microsoft (automatic PDF download) found that its Surface products and packaging performed between 22 to 25 percent according to the WBCSD’s Circular Transition Indicators (CTI). The interest in, engagement with and implementation of circular metrics in business is quickly gaining speed, as calls for transparency and data-driven action increase in response to climate change, biodiversity loss and other environmental pressures. This growing demand is being met by the expansion in circular measurement resources that took place in 2020. In addition to the CTI, the Circulytics and GRI 306: Waste 2020 standards joined circular metrics initiatives such as the Circularity Gap Reporting Initiative and Cradle to Cradle Certified. Recognizing this growing momentum, the World Economic Forum’s International Business Council included circular metrics in its Measuring Stakeholder Capitalism white paper. Fast Company cited companies measuring their progress on the circular economy as one of the seven ways the circular economy will grow in 2021.