Project Background: The Regional Agricultural Development Program – East (RADP-East) is a five-year USAID-funded project (July 2016 – October 2021) with the primary goal of expanding sustainable agriculture-led economic growth in eight target provinces of Eastern Afghanistan. RADP-East follows a facilitative and value-chain approach, working with private sector actors (e.g., farmers, agriculture input providers, processors, traders, and buyers) to identify constraints to their businesses’ performance, implement demand-driven and market-based solutions to those constraints, increase their sales, improve value chain performance, and consequently impact large numbers of smallholder farmers and families in rural areas. Processed tomato and apricot products i.e. ketchup, paste, and jams are in demand across Afghanistan. In recent years the consumption of these products has increased in urban and rural markets. In response to the increased demand, many local processors are operating in RADP-East target areas. With assistance from RADP-East and other donor-funded projects, some larger processors have upgraded their facilities and are equipped to produce better quality products. Yet, despite establishing themselves as suppliers of high-end products in the local market, local processors face challenges competing with imported products from Iran, Pakistan, and other countries. To better compete and grow sustainably, they need to improve their product offerings and quality standards.