Mar 2, 2021 Covid-19 has propelled businesses across all sectors to not only focus on being the best in the world, but on being the best for the world. This means that they must maintain their “social licenses to operate”–with public trust as their currency. According to Riaan de Villiers, cybersecurity expert and business analyst at LAWTrust Information Security Solutions, as a result of increased activity in elearning, ecommerce and remote operations of organisations, the amount of cyber-attacks across all the major industries has increased. For companies with online operations, a research article published by the Harvard Business Review (HBR) revealed that trust is essential to forming an intention to make a purchase. This highlights the need to integrate security into the customer’s experience – a critical component of customer decision making and trust building.