Game On: How Unity Is Extending The Power Of Synthetic Data Beyond The Gaming Industry Unity is pushing the boundaries of what synthetic data can do. In this article, Danny Lange, SVP of AI at Unity, explains how the company is empowering customers across many different industries to accelerate innovation. He also shares two pieces of advice on designing AI/ML simulation experiences. iStock In the gaming world, finding the balance between art and science is essential to getting to the desired outcome: fun. At Unity, we’ve been creating and operating real-time 3D (RT3D) content in gaming for more than 15 years. Our proprietary platform connects game players and game creators, letting developers build games that fans will enjoy. Now, we’re helping creators in other industries make better data-driven decisions using artificial intelligence (AI), machine learning (ML), and synthetic data (data that is derived from simulations based on real-world data).