Gamified emergency prep startup Harbor inks ADT partnership Harbor, an app that gamifies emergency preparedness, has today announced the launch of a premium tier that includes features like an emergency button called HarborHELP that it has built in partnership with home-security company ADT. The premium subscription also includes a family plan, which lets paying users add unlimited friends and family to the account. The startup picked up $5 million in funding back in August of 2020 from a single investor called 25madison, a New York-based venture studio that incubates and funds companies from inception. The venture studio also brought on Dan Kessler, a former Headspace executive, as CEO in January. Kessler, in turn, brought on Eduardo Fonseca as chief technology officer, who previously served as CTO of GoodRx.