Garnier to switch sustainable packaging by 2025
France-based cosmetics company L'Oréal has announced that all products under its Garnier brand will be manufactured with either recyclable, degradable or reusable plastic by 2025.
Garnier will stop using virgin plastics in its packaging by 2025 (Image source: L'Oreal)
This announcement comes as a part of Garnier’s Green Beauty Initiative which focuses on a holistic approach to sustainability. According to the initiative, the brand will stop using virgin plastics in all its packages and switch to environment-friendly alternatives by 2025.
Adrien Koskas, global president of Garnier, said, “Green Beauty will transform the way we do business. Developed with the help of our partners, experts and consumers, this initiative highlights our ambitions in this field supported by realistic and tangible goals. We are committed to reducing our environmental impact and introducing innovations to enable a sustainable future. It will take time, but this initiative will transform Garnier, and hopefully the cosmetics industry as a whole.”