Share this article Copenhagen’s Norse Projects has partnered with Los Angeles-based painter and multidisciplinary artist Geoff McFetridge for its latest release. For the collection, McFetridge acted as the creative lead, helping to shape the color palette, designs and the artwork used. The wide-ranging collection spans from every-day staples such as workwear-inspired jackets and trousers to more graphic pieces, including T-shirts, caps and tote bags. A motif that runs throughout the collection is a poem by McFetridge, that opens with the like “the farther you go the deeper it gets.” This line is the central theme of the collection and is subtly embroidered into jackets and shirts.