Gift-certificate match program gets reboot Thursday : vimars

From Staff Reports
TRAVERSE CITY — Local shoppers who missed out on last week’s “Our Town” gift certificate program will have a second chance beginning at 9 a.m. Thursday.
Traverse City received a second grant from Consumer’s Energy, which financed last week’s promotion, for another $10,000. The money will be used to match up to $50 per household on purchases of Downtown gift certificates online, while supplies last, according to a release from the Traverse City Downtown Development Authority.
The promotion will begin at 9 a.m. Thursday at downtowntc.com and will run until the matching funds are gone.
Consumers Energy announced the program last week by providing $500,000 to support shopping in 55 local communities in the Lower Peninsula. The “Our Town” program provides holiday shoppers with a dollar-for-dollar match for gift cards they buy through various local Chambers of Commerce and downtown organizations, according to an email from Consumers Energy Community Affairs Manager Doug DeYoung.

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