Gift vouchers are not ‘goods’ but ‘instruments of consideration’, rules Tamil Nadu AAAR April 04, 2021 × Gift vouchers or pre-paid instruments are neither goods nor services, but instruments of consideration, an Appellate Authority for Advance Ruling (AAAR) has held in the matter involving Kalyan Jewellers. The Tamil Nadu AAAR, in its recent ruling, clarified that GST is not applicable on the supply of vouchers, but on the underlying supply of goods/services at the time of redemption. Sales promotion Many retail brands such as Shoppers’ Stop, Amazon, and Croma, have disputed tax applicability during and even before the GST regime. The applicant, Kalyan Jewellers, introduced the facility of different types of pre-paid instruments (PPI) as a part of sales promotion. These are called ‘Gift Vouchers/Gift Cards’ in trade parlance.