Cloud Backup All enterprises were already using cloud computing in one way or the other when the COVID-19 pandemic suddenly accelerated the migration of additional workloads to the public cloud. There are multiple reasons for this. From the technical point of view the flexibility and agility provided by the cloud can’t be matched by an on-premises infrastructure, while the OpEx model enables organizations to tune budgeting in real time to adapt to the real demands of the business. At the beginning, most organizations that tried lift-and-shift migrations have come to understand that this approach is particularly inefficient, causing them to rely more on services directly available in the public cloud. In fact, to take full advantage of the public cloud and its TCO, you have to embrace the ecosystem fully.