Share this article Share this article ResearchAndMarkets.com's offering. This report explores why this is even more important amidst a global pandemic and how companies can develop the strategies and the technologies to maintain brand loyalty in this ever-increasingly digital world. Connecting with customers has become challenging with the vast number of purchasing options at their fingertips. Digital experiences such as shopping online, searching web portals for deals, checking out customer review sites, and using mobile loyalty apps are just a few digital experiences that are commonly used and enjoyed today. They can help businesses build relationships and customer loyalty. Unfortunately, they also give consumers much more power, allowing them to switch to a competitor without a second thought. Worse still, they can take their followers with them. All of this means that businesses need to always remember that consumers are in the driver's seat.