Global chip shortage limiting supply of cars Published: Updated: Tags: FILE - In this aerial photo, mid-sized pickup trucks and full-size vans are seen in a parking lot outside a General Motors assembly plant where they are produced Wednesday, March 24, 2021, in Wentzville, Mo. (AP Photo/Jeff Roberson) (Copyright 2021 The Associated Press. All rights reserved.) JACKSONVILLE, Fla. – Having trouble finding a rental car or have you noticed prices for cars has gone up? There’s a reason for that: Car manufacturers just don’t have the supply. So while the Jacksonville International Auto Show will be packed with cars, that’s not the case necessarily on car lots. A global shortage of microchips is a major reason for this.