Share this article Share this article ResearchAndMarkets.com's offering. The web content management market is expected to witness high growth during the forecast period. The market is mainly driven by the rising demand for outsourced content writing and the growing trend of web-based marketing. Web content management is a software application comprised of a set of tools that can manage and streamline an enterprise's digital information and web content on a website. Easier content management, simplification of website maintenance, uncomplicated design and themes, and permissions to have multiple users are some of the critical features of a web content management system.