Published February 8, 2021, 12:43 PM Globe recognizes the growing needs of its customers in the new normal. As many Filipinos build more online communities, and transact and communicate even more on social media and messaging platforms, Globe has innovated localized Viber Communities to deliver a targeted and more focused servicing. This includes addressing queries, recommending self-service channels, and offering products that are relevant to the community. According to the latest data from Hootsuite and WeAreSocial, 80.7% of the Philippine population are on social media*, with 65.4% using it to learn more about and communicate with brands. Viber is one of the instant messaging platforms popularly utilized by consumers.