GM's Cruise Partners With Microsoft Because Carmakers Can't

GM's Cruise Partners With Microsoft Because Carmakers Can't Go It Alone Anymore


GM's Cruise Partners With Microsoft Because Carmakers Can't Go It Alone Anymore
Image: Cruise
The pursuit of autonomous cars has brought auto manufacturers and tech companies closer together than ever. Microsoft and General Motors, strange bedfellows though they might’ve been a decade or two ago, are now partnering to put Cruise’s robotaxis on the road.
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On Tuesday, Microsoft announced a contribution to a $2 billion investment round that also included funding from GM and Honda, placing Cruise’s total valuation at $30 billion. GM acquired Cruise in 2016; since then, the self-driving research startup has grown from 40 employees to almost 2,000, according to the Financial Times.

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