April 6, 2021 | 12:08 am Font Size AAA GMA Network is countering the proliferation of online media options by launching a new free digital channel, I Heart Movies, on GMA’s Affordabox and GMA Now . Called OTT (over-the-top), these are media — such as Netflix, Amazon Prime, and Hulu — that bypass cable, broadcast, and satellite TV platforms. “We are now contending with a fickle-minded audience,” said GMA First Vice-President for Program Management Jose Mari Abacan in a statement. “The pandemic has given birth to an abundance of content and through the advent of OTT platform services, viewers are now spoilt for choice; where to watch; and when to watch. By offering a more diverse line-up of movies, we hope to provide a free TV alternative for everyone.