Go with the flow: Eco-friendly alternatives to use during your period Over 200k tonnes of period product waste ends up in landfills every year in Ireland. Martha Brennan looks at the eco-friendly options on the market GROWING PAINS: The disposable period product market is a billion dollar industry that continues to grow, but there are steps you can take to make a difference. Thu, 06 May, 2021 - 12:58 Martha Brennan Every day, millions of women around the world need to buy and use period products - and every day, millions of those products end up in landfills, or even worse, flushed into the ocean.