Gold shines bright on digital platforms for Akshaya Tritiya Top Searches Gold shines bright on digital platforms for Akshaya Tritiya Mamtha Asokan / TNN / May 15, 2021, 04:00 IST FacebookTwitterLinkedinEMail Chennai: Gold buying on Akshaya Tritiya did not halt completely but took on the digital form as jewellers across major markets were shut due to Covid-induced lockdowns. Considered an auspicious occasion to buy gold, this year too, like 2020, Akshaya Tritiya was celebrated under the shadow of the pandemic. Gold prices were up Rs 13 a gram at Rs 4,485 a gm in the Mumbai market on Friday. Paytm and its subsidiary Paytm Money witnessed a 30% year-on-year (YoY) value growth in digital gold sales on their platform this year.