Goodbye, Alexa: How to Change Name, Voice of Your Amazon Echo Assistant Alexa is getting a masculine counterpart after all these years. Amazon recently rolled out Ziggy with a new, more masculine-sounding voice. Find out how you can change and mix up these different option settings on your Amazon Echo. Photo : DENIS CHARLET/AFP via Getty Images Alexa is getting a masculine counterpart after all these years. Amazon recently rolled out Ziggy with a new, more masculine-sounding voice. Find out how you can change and mix up these different option settings on your Amazon Echo. "Hey, Ziggy" Amazon has already released other voice options--voices lent by celebrities Samuel L. Jackson, Melissa McCarthy and Shaquille O'Neal. However, these don't completely replace Alexa, as their voices are only available for a few select responses like for the weather, timers, and some goofy personality-specific questions, Cnet said..