Posted on December 11, 2020 by Nick Farrell - News Google Cloud has acquired a London-based startup called Dataform which builds tools to manage data flows for enterprise customers. Dataform builds an “operating system” for data warehouses and some of its co-founders are ex-Google employees. Its platform aims to help data-rich businesses draw insights by mining data stored in warehouses. Under the terms of the deal, Dataform will continue to operate under its management and focus on BigQuery. The Dataform Web will also be made free for all new users from now on with customers transitioned to the free plan immediately. Writing in his company’s bog Dataform’s CTO Guillaume-Henri Huon said: “After several conversations with the Google Cloud team it became clear that we are deeply aligned on the importance of serving analysts with the right tools and technology in order to fill what we all perceive as a missed opportunity in existing solutions.