Google Debuts Its Own Tensor Chips to Power Pixel Smartphones 16 hours ago Google is taking a page from Apple and building its own system on a chip (SoC) processors to power its Pixel line of smartphones. Apple is the undisputed leader in mobile performance — both phones and tablets — in large part because of its custom chips. Although its chips are based on Arm Holdings’ designs, Apple has customized them to offer a level of performance its competitors can’t match. Google is debuting its own Tensor chips, similar to ones it makes for its data centers. The chips have a heavy focus on artificial intelligence.