Google December 2020 Core Update Insights Five search marketers share their perspectives on the December 2020 Google Core Algorithm Update. Bio 401 Advertisement Continue Reading Below In my opinion, Google updates have increasingly been less about ranking factors and more about improving how queries and web pages are understood. Some have offered the opinion that Google is randomizing search results in order to fool those who try to reverse engineer Google’s algorithm. I don’t share that opinion. Certain algorithm features are hard to detect in the search results. It’s not easy to to point at a search result and say it is ranking because of the BERT algorithm or Neural Matching.