Google developing an anti-tracking feature for apps on Android that's less stringent than Apple Google is reportedly working on its own anti-tracking feature to promote privacy for end-users following the likes of Apple. India Today Tech | February 5, 2021 | Updated 12:40 IST Google search page. (Image credit: Unsplash) Highlights The new tool from Google could limit user data being collected. However, a report says that Google's anti-tracking feature won't be as stringent as Apple. Soon after Apple starts enforcing its App Tracking Transparency framework to app developers, we may see a slightly less stringent anti-tracking feature from Google for Android users. A report claims that Google following Apple's lead is considering developing its version of the anti-tracking feature that could strike the right balance between user privacy and interest of advertisers.