Google Discusses Impact of Tags on Rankings Google's John Mueller answers whether there's a ranking benefit in the use of "tag" links in articles Bio 386 Advertisement Article Post Tags A website normally organizes the content through categorizing the content topics in a way that makes it easy for users to navigate to the topics of interest through the menu navigation system. Tags are an additional way for users to navigate to similar content. But tags are generally not a part of the formal site navigation. When a user finishes reading a web page they may find links (called tags) with keywords that link to similar content.