Google, Intel, Zoom and others launch a new alliance to get enterprises to use more Chrome 14th Dec 2020 | Source: TechCrunch A group of industry heavyweights, including Google, Box, Citrix, Dell, Imprivata, Intel, Okta, RingCentral, Slack, VMware and Zoom, today announced the launch of the Modern Computing Alliance. The mission for this new alliance is to “drive ‘silicon-to-cloud’ innovation for the benefit of enterprise customers — fueling a differentiated modern computing platform and providing additional choice for integrated business solutions.” Whoever wrote this mission statement was clearly trying to see how many words they could use without actually saying something. Here is what the alliance is really about: Even though the word Chrome never appears on its homepage and Google’s partners never quite get to mentioning it either, it’s all about helping enterprises adopt Chrome and Chrome OS. “The focus of the alliance is to drive innovation and interoperability in the Google Chrome ecosystem, increasing options for enterprise customers and helping to address some of the biggest tech challenges facing companies today,” a Google spokesperson told me.