ET Panache NEWS Powered by Google is trying 'anti-Amazon' strategy to become the next big thing in e-commerce. But will it work? SECTIONS Google is trying 'anti-Amazon' strategy to become the next big thing in e-commerce. But will it work?By Daisuke Wakabayashi, New York Times Last Updated: Apr 02, 2021, 09:32 AM IST Share Synopsis iStock In the last year, Google eliminated fees for merchants and allowed sellers to list their wares in its search results for free. Related OAKLAND: Google tried to copy Amazon’s playbook to become the shopping hub of the internet, with little success. Now it is trying something different: the anti-Amazon strategy.