Google now lets you virtually try on makeup using AR, shop from influencer videos If you’ve ever used a Snapchat or Instagram filter, you know that one of the popular use cases for AR (augmented reality) is to change up your appearance with virtual makeup — like a different shade of lipstick or eyeshadow, for example. Today, Google is moving into this space, as well, with the launch of an AR-powered cosmetics try-on experience on Google Search. The company is working in partnership with top brands like L’Oréal, Estée Lauder, MAC Cosmetics, Black Opal and Charlotte Tilbury to allow consumers to try on makeup shades across a range of models with various skin tones or even on themselves using their front-facing camera on mobile devices.