Google predicts $46.6b economic increase from digital transf

Google predicts $46.6b economic increase from digital transformation


Prediction comes with a call for sustained investment in key areas.
A new report from internet giant, Google, predicts New Zealand can add $46.6 billion to its annual economic value by 2030 providing it fully leverages digital technologies. 
Google reported that for businesses, the benefits will come in the form of increased revenue through better customer outreach and access to new markets, and improved productivity through time savings.
Google New Zealand Country Director Caroline Rainsford said it comes down to three areas: technology adoption in key industries, focus on digitally upskilling the workforce, and promoting digital export opportunities.
“We saw during lockdown that a small number of New Zealand businesses weren’t

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