Google says it will stop tracking you on the web via ads next year Mar 4, 2021 04:14 EST with 22 comments A major slice of revenue of revenue for Alphabet comes via its subsidiary company, Google. Similarly, a significant portion of Google's revenue comes via search and ads. To accomplish this, the firm uses third-party cookies and trackers to identify user activity across the web, in order to present personalized ads and other suggestions. This follows Google's announcement from earlier this month that it is phasing out support for third-party cookies. This is a part of the endeavor to make the web privacy-first. To that end, Google has confirmed that once cookies are phased out, it will not be building any identifiers at all to track user activity either across the web or in its products.