Google unveils new tools to support India elections, curb AI

Google unveils new tools to support India elections, curb AI-generated content, ET Telecom

Google requires all advertisers who wish to run election ads on our platforms to undergo an identity verification process, provide a pre-certificate issued by the ECI or anyone authorised by the poll panel for each election ad they want to run where necessary and have in-ad disclosures that clearly show who paid for the ad.

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