The campaign is aimed at promoting water conservation in the country The PM also paid homage to Sant Ravidas New Delhi: Prime Minister Narendra Modi on Sunday (February 28) said the Centre’s Jal Shakti Ministry is about to launch a 100-day campaign called ‘Catch the Rain’ to promote water conservation in the country. The Prime Minister made the statement while addressing this year’s second ‘Mann Ki Baat’ radio programme. The Prime Minister said water is a collective gift of nature to humankind, and it is the collective responsibility of everyone to conserve the essential natural resource. He said that water has been crucial for the development of humankind for centuries.