Thursday, March 11, 2021 Grafenia chief executive Peter Gunning has written an ebook to launch the group’s new Nettl Alliance offering. "If one path leads to a greater chance of success, shouldn’t you take that one?" Gunning unveiled the book at the IPIA’s Big Breakfast online networking event this morning (11 March), where he spoke about how the pandemic had turned life upside down for many businesses and individuals in the industry and said 2020 "must go down as the worst year on record". The ebook is provocatively titled Choose Your Hard and details how different types of print businesses and creatives can engage with the Nettl community and the services it offers.