Graham McGregor is a marketing advisor. OPINION: In many businesses it can be useful to test offering a "Good, Better or Best" package to your clients. Here are two examples to get you thinking: Example 1: Camping Equipment Imagine you sell tents and camping equipment, and you are talking with a potential client who is keen to buy a tent to do some camping with his young family. After asking a few questions you might say something like this... There are three options that are worth considering when buying a tent to do some camping with your family. A good option is the A tent.