So a WOMBAT is a satisfied customer who replicates another satisfied customer. A WOMBAT is also a customer who is so satisfied about your offer or your business communication that they pass it on to those in their business or social network. How valuable are WOMBATS to a business? Michael and his team have done a lot of research in this area and they have uncovered some startling figures about the value of WOMBATS. First of all WOMBATS are 45 per cent less costly for you to acquire. (So this makes sales to WOMBATS a lot more profitable.) WOMBATS are also 28 per cent less price-sensitive. (So you are less likely to need to offer costly discounts to get them to spend money with you.)