Grummies democratizes superfoods with a gummy format Many consumers are aware of the nutritional value so-called superfoods have, but few can commit to a daily diet packed with turmeric, ashwagandha, and elderberry (and even fewer enjoy the taste). This hangup was the impetus for Grummies, a brand of gummies containing a variety of functional ingredients. The global gummy vitamins market is estimated to be valued at $5.9bn in 2020 and is projected to reach $10.6bn by 2025, growing at a CAGR of 12.5%. Grummies is taking what founders Nick Michlewicz and Colin Darretta believe is a cleaner approach to making their gummies. "Gummies are the fastest growing category in the wellness space, but most are not very good for you," claimed Michlewicz, pointing out the category's use of sweeteners such as corn syrup and glucose syrup, and use of artificial colors and flavors.