Happy place : vimarsana.com
Happy place
Happy place
The new Up North at 404 W. Lakeside St.
The little shopping block on West Lakeside Street is like revisiting Madison of an earlier era. Businesses there are housed in commercial buildings from the first couple decades of the 20th century. When the small retail space at 404 W. Lakeside St. became available, sisters Megan Schiele and Nicole Howarth knew that it was the right spot to launch the brick-and-mortar version of their online store, Up North Clothing & Jewelry.
âWe started looking about a year and a half ago,â says Howarth in a phone interview. âThen COVID started and we got a little anxious.â But their love for the Bay Creek neighborhood shopping block and the Lakeside Street Coffee House next door convinced them that renting it would be the right move. Up North opened on Dec. 2.Â
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