951 Views Hasbro’s lean into gender neutrality with the launch of the My Potato Family – dropping the ‘Mr’ from the iconic Potato toy – may have caught the attention of the world’s media, but it’s not the only strain to the toymaker’s plan to take on the pre-school sector this year. In its virtual investor event held this week, the entertainment and toy powerhouse outlined a firm plan to increase its presence across the $7bn pre-school sector with the goal of shifting position from seventh in the world, to a top three performer by 2022. Hasbro’s Kim Boyd, SVP and general manager of global brands, fashion brands, and pre-school brands, lead the presentation, stating that the firm’s plan encompass its potential to “add four to five points of market share per year,” over the next two years.