Frank Costa. Source: AAP/Joe Castro Yesterday’s beautiful State Memorial Service was a fitting tribute to a universally revered community and business leader. Frank Costa was the embodiment of traditional family values, for him family was everything. At the same time he was a business leader way ahead of his time. He practiced values based leadership long before it became a fashionable management buzz word. Likewise was his mantra of “Hire for character, train for skill”. Frank could talk all right; when he spoke people listened and were swayed by his passion, vision and optimism. Most of all he was authentic. Leaders who try to be authentic tend to fall short. Frank did not have to make an effort to be authentic, he just was. With Frank what you saw and heard was what you got and he made you feel better just by being in his company.